Vector is always the preferred format if the art was created in a vector program such as Adobe Illustrator or Corel Draw. A vector file can be resized at any size without sacrificing the quality of the image because it is composed of mathematical formulas that consist of points and curves. Vector file formats include .ai, .eps or .pdf. Please make sure all fonts are converted to outline before sending and any linked files are either embedded into the image or the links are sent along as well in a folder called “links.”
If the image is raster (pixel based) as in a file created with Adobe Photoshop or a digital camera, then the resolution of the final image depends on the type of printing we will be doing. If it will be screen printed, then the resolution of the final image (at final printed size) should be 600 pixels per inch for optimal results on things like type and graphic images. Our digital printer requires only 300ppi for optimal results. A raster file would have a file extension of .psd, .jpeg, tif or .bmp, .gif or .png.
Be aware an image that looks good on a computer screen will not necessarily print well. Computer screens and web pages require a much lower resolution file than printing to look good. Additionally a file that is good at a small size may be blurry or jagged when enlarged if it is not of sufficient resolution or quality.
We realize this graphics stuff can be confusing for the average customer. If you would like to send us over your files we can have our graphics department dissect your file and let you know if it will suffice at no charge. If the image is not good enough and our art dept. has to rebuild your file an art charge of $40 per hour will be charged. We will not do any artwork until you understand what and why and approve of the time.
Back To Top